Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns. Build, lead and manage the inbound marketing campaigns. Managing, guiding and training of the digital marketing team and motivate them to achieve their goals. Manage all digital marketing channels to ensure brand consistency. Measure ROI and KPIs and prepare and manage our global digital marketing budget Oversee our social media accounts. Manage and improve online content, considering SEO and Google Analytics. Forecast sales performance trends and act proactively to increase our market segment. Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies. Align and cooperate with regional/local marketing team members to deliver locally relevant campaigns.